Profile

My co-founder Mika and I noticed that we couldn’t share any of each other’s lipsticks because neither shade complimented either of our skin tones, due to our different ethnicities. This dilemma not only made us feel excluded but also made us ask… My co-founder Mika and I noticed that we couldn’t share any of each other’s lipsticks because neither shade complimented either of our skin tones, due to our different ethnicities. This dilemma not only made us feel excluded but also made us ask the question, "Why isn't there a "one shade, fits all" when it came to lipstick diversity? We decided to create a brand that would bridge that gap of diversity between skin tones. A brand that represents our fun personality, love for travel, diversity, inclusion, and love for Europe's edgy, funky, and urban street style. Cruelty-free and Gluten-free lipstick shades for all! Our product solves the problem with lipstick formulas that match the undertones of the wearer, regardless of skin tone, as opposed to the lip surface application.