Profile

I'm Michelle, a 1st-Gen Latina born to South American immigrants and raised in San Francisco, CA. My profound connection to my Latin roots and heritage has been a cornerstone of my entrepreneurial journey and the narrative I hope to share with… I'm Michelle, a 1st-Gen Latina born to South American immigrants and raised in San Francisco, CA. My profound connection to my Latin roots and heritage has been a cornerstone of my entrepreneurial journey and the narrative I hope to share with others. With the lack of representation in the home fragrance space, I set out to create a brand that would inspire my community to feel seen while practicing unapologetic self-care through intentional storytelling and culturally empowered wellness.