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From strategy through execution, website copy to thought leadership, Root Marketing uses content to help small businesses connect with the right audience.

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Heather Frechette-Crowley

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Heather Frechette-Crowley

Our Story

When a college friend died suddenly at the age of 42, I realized life was not a dress rehearsal, and if I wanted to go out on my own to make a difference I had better do it. Before jumping off the corporate ladder, I spent 20+ years in online and… When a college friend died suddenly at the age of 42, I realized life was not a dress rehearsal, and if I wanted to go out on my own to make a difference I had better do it. Before jumping off the corporate ladder, I spent 20+ years in online and product marketing across industries. I now use the skills honed working for big names in Corporate America (plus healthy doses of wit and humor) to help clients connect with their target audience, expand their reach and increase revenue. I'm a self-described coffee fiend, who lives in Vermont with my sassy, spirited tween girl, rescue dog, and extremely patient husband.