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After spending countless hours looking for the perfect gift for her friend, Kelsey's, daughter, & only finding overly gendered or colorless products, Rose dusted off her sewing machine & made the coolest flamingo print sleep sack the world had ever… After spending countless hours looking for the perfect gift for her friend, Kelsey's, daughter, & only finding overly gendered or colorless products, Rose dusted off her sewing machine & made the coolest flamingo print sleep sack the world had ever seen. Funny timing of it was - Kelsey, a former interior designer, had been looking for sleep sacks & nursery goods that were less babyish or bland, & more modern & colorful. She was tired of junky zippers and fabric that felt like it was chemically treated. She was looking for the perfect safe, breathable, quality sleep sacks and sheets that kept her baby cozy & cool in LA's hot climate. And so our color & safe-sleep loving lifestyle brand was born. Because you shouldn't have to sacrifice your sense of self to provide the best for your baby.