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I fell hard for cycling. Biking has changed my entire being. My lifestyle, my body, my heart, my relationships, my biceps, my soul and my core. So here I was feeling these incredible feelings on the inside that I couldn't reflect on the outside when… I fell hard for cycling. Biking has changed my entire being. My lifestyle, my body, my heart, my relationships, my biceps, my soul and my core. So here I was feeling these incredible feelings on the inside that I couldn't reflect on the outside when I rode. Because all the available bikewear on the market wasn't cute or comfortable. So I made my own and it turned into a company. I also run and do yoga, and it was important that these clothes could perform for all my sports.