Profile

The concept of my business is highlighting hip hop and the culture that surrounds it with graphic designs on apparel. The motto "tends fade" is the driving force behind my mission. I not only want to make designs, I want to promote the idea that… The concept of my business is highlighting hip hop and the culture that surrounds it with graphic designs on apparel. The motto "tends fade" is the driving force behind my mission. I not only want to make designs, I want to promote the idea that while my culture stays "trending", it is far from just a trend. There are so many layers and lasting affects of culture and sometimes they can be overlooked or completely forgotten with the hunger our society has for the latest trend. I hope to teach consumers and the community they live in something new about culture through fashion.