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SimpleeBEAUTIFUL is a luxury curly salon, brow, wax bar and eco-friendly retail boutique personally created by internationally known, Celebrity CurlyTextured Expert, Diane Da Costa and Author of the book, TEXTURED TRESSES. The salon specializing in… SimpleeBEAUTIFUL is a luxury curly salon, brow, wax bar and eco-friendly retail boutique personally created by internationally known, Celebrity CurlyTextured Expert, Diane Da Costa and Author of the book, TEXTURED TRESSES. The salon specializing in precision textured cuts, color, smooth and textured styles for Curlies, Naturalistas and Transitioning Tresses. SimpleeBEAUTIFUL manufactures and retails our signature reparative oil collection, botanically based, organic and vegan beauty, haircare and wellness brands and our signature line of hair accessories.