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I started SHOO to build a completely new type of apparel business.
SHOO designs and sells biodegradable high-tech workleisure pants for mature professional women, but it does so much more than sell clothing. It is a solution to help customers… I started SHOO to build a completely new type of apparel business.
SHOO designs and sells biodegradable high-tech workleisure pants for mature professional women, but it does so much more than sell clothing. It is a solution to help customers reduce fashion waste when a hectic lifestyle and living in a highly commercialized disposable culture makes it difficult to do so.
As such, SHOO will help busy women navigate their busy lives with clothing that help make their lives simpler, while giving her the satisfaction of knowing that her fashion choices have contributed to a better world for future generations.
SHOO will eventually generate revenue in three ways: (1) Sell exceptional quality workleisure tech-pants to mature professional women who need more options in pants and lead super busy home/work hybrid lifestyles, (2) Refurbish traded-in SHOO pants and resell them as upcycled clothing to a younger generation of professional women, (3) SHOO provides services such as lifetime repair, and composting.