Profile

My sister Ritika and I started Sani, a South Asian-inspired fashion brand, in 2017 because we wanted to find South Asian clothing that felt more like us - first-generation South Asian Americans that loved the comfort, silhouettes that could be taken… My sister Ritika and I started Sani, a South Asian-inspired fashion brand, in 2017 because we wanted to find South Asian clothing that felt more like us - first-generation South Asian Americans that loved the comfort, silhouettes that could be taken from a desi function to our everyday wardrobe, and a shopping experience that felt like shopping with a friend (instead of an Indian uncle). We started with formalwear but always with an eye to what it meant to show multiple parts of ourselves in other facets of our lives too. We strive to be as responsible and sustainable as possible (and we’re still learning how to do it!). We value our heritage and family, and when you wear Sani, we want you to feel like a part of ours.