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Penley Golf Shafts was originally focused and depended on club-fitters and custom golf shops purchasing our golf shafts and fitting them for their customers.
One of the struggles our business had was we wanted to connect more directly to the… Penley Golf Shafts was originally focused and depended on club-fitters and custom golf shops purchasing our golf shafts and fitting them for their customers.
One of the struggles our business had was we wanted to connect more directly to the end-user (the golfer), but as a golf shaft manufacturer, that is a challenge as customers are typically not able to do their own club fitting, or may not have a club-fitter near their town. Nowadays, most clubs come with adjustable heads (especially drivers) so it's easier to change out shafts and/make adjustments to their clubs.
What started out as a service we offered to customers that didn't have a fitter near them evolved into our new product line called "READY2PLAY"" - a standalone golf product that can be easily installed into the latest drivers on the market - within minutes. Our READY2PLAY Line of shafts gives the golfer the ability to instantly upgrade their driver anywhere as it comes fully assembled from our factory with a handcrafted