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L. Lu Fine Jewelry
L. Lu Fine Jewelry connects shoppers to small business jewelry from family-owned businesses in Chinatown. Through a single-storefront website, customers can shop affordable, on-trend fine jewelry that is fulfilled by small businesses. With each… L. Lu Fine Jewelry connects shoppers to small business jewelry from family-owned businesses in Chinatown. Through a single-storefront website, customers can shop affordable, on-trend fine jewelry that is fulfilled by small businesses. With each purchase, the customer receives information on the small business fulfilling their order, as well as links to review their purchase on a public forum (Yelp or Google Reviews). L. Lu Fine Jewelry makes it easy for customers to shop small, and easy for small businesses to enter the e-commerce space.
Emily Cherkassky
Our Story
In the past few years, direct-to-consumer jewelry businesses and social media trends have created a renewed interest in everyday fine jewelry. While Chinatown’s small business jewelers carry fine jewelry that’s appealing to the broader market,… In the past few years, direct-to-consumer jewelry businesses and social media trends have created a renewed interest in everyday fine jewelry. While Chinatown’s small business jewelers carry fine jewelry that’s appealing to the broader market, they face obstacles of little online presence, lack of foot traffic, or negative stigmas surrounding minority-owned businesses. The primary goal of L. Lu Fine Jewelry is to highlight the quality, affordability, and level of service that Chinatown’s small businesses have to offer, while destigmatizing fine jewelry that has been purchased from minority-owned businesses.