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I first tried fresh whey while visiting my husband’s family in the Austrian Alps and was blown away by how refreshing it was, but when I learned that we tend to throw out more than half of the 100 billion pounds of fresh whey generated in the U.S.… I first tried fresh whey while visiting my husband’s family in the Austrian Alps and was blown away by how refreshing it was, but when I learned that we tend to throw out more than half of the 100 billion pounds of fresh whey generated in the U.S. annually, I saw a unique waste-to-value proposition that was too exciting to ignore, especially considering food waste is the number one contributor to climate change.