Profile

Who has time to bake? JOYEBELLS!
JOYEBELLS DESSERTS is a woman owned-minority owned small business located in Richmond, Virginia led by Founder and Chief Executive Officer, Joye B. Moore.
Joyebells Sweet Potato Pies are smooth, creamy,… Who has time to bake? JOYEBELLS!
JOYEBELLS DESSERTS is a woman owned-minority owned small business located in Richmond, Virginia led by Founder and Chief Executive Officer, Joye B. Moore.
Joyebells Sweet Potato Pies are smooth, creamy, southern, backwoods country deliciousness in a pie! A legacy recipe handed down 6 generations with love by Joyebell's 3rd great grandmother Sarah-Mae Howell, making Joye the 6th generation to bake this pie and the 1st generation to turn this tradition into a business.
Joyebells manufacturers and wholesales ready-to-eat baked goods through DSD, drop shipments and curbside pickup. Our fully baked ready-to-eat products are shipped and stored frozen.
Our customer? Working parents, busy families, career women and individuals who value their time saved by Joyebells producing the quality desserts their families and loved ones deserve.
Our mission? JOYEBELLS uses its platform for community impact through mental health advocacy, volunteerism and fundraising for organizations that fit Joyebells Charities' four focus areas; Mental Health Wellness, Child Abuse Prevention, Teen Homelessness Prevention and access to quality OST for youth. Other little Joyebells.
JOYEBELLS LLC is regulated by VDACS, VADH and is ServSafe Food Safety Management Certified.
Some Cool Milestones:
Retailing in regional grocery chain, Food Lion
TODAY SHOW_3RD HOUR appearance in 2019
Best 2020 Made in Virginia_Virginia Living Magazine
5 FAV Female Entrepreneurs_Richmond Magazine
TOP 5 Foods to Taste_Retail Merchants Association
Nominated 2020 Best New Food Product_VA Food & Beverage Association
Virginia Finest certified
Cover: Richmond Times Dispatch
50 Plus Magazine
Southern Living Magazine
Invited to SHARK TANK - Season 13.
Joye's oral history (story) recorded by Southern Foodways Alliance for their "Southern Foods Oral History Project"