Profile

HOURS is a modern, high-quality, and sustainable fashion brand, created exclusively for sizes 14-28. Plus size women make up 67% of women, yet only 8% of fashion brands offer plus-size options. The "extended sizes' offered by select retailers and… HOURS is a modern, high-quality, and sustainable fashion brand, created exclusively for sizes 14-28. Plus size women make up 67% of women, yet only 8% of fashion brands offer plus-size options. The "extended sizes' offered by select retailers and brands is an afterthought with low-quality and limited styles, leaving 60% of plus size women searching for the styles and quality they deserve. HOURS fills a key market gap by providing exceptional quality at an accessible price using a sustainable model.
We aspire to raise the bar for plus size fashion, and empower plus size women to expect more for their wardrobe with high quality, expertly fit, wardrobe staples. We deliver an exceptional product to our customer by focusing in the following areas:
1. Quality & Design - We create high-quality, polished styles made with luxe materials constructed to last. Our versatile, effortless designs are made for all hours. We work meticulously to engineer our styles to perfectly fit plus size bodies.
2. Exclusivity - We operate using a customer centric approach and focus on our woman exclusively. Not only does she inspire us, her inputs are used when creating our styles. All styles are vetted with our highly engaged customer and social community.
3. Sustainable Supply Chain - We only work with trusted WRAP certified partners and source only the highest quality upcycled fabrics from reputable mills. Our packaging is zero plastic and we maintain a minimalist shipping model.