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Alot of brands lack authenticity. The beauty industry is skilled at targeting people's insecurities for profit by constantly promoting images of people with "perfect skin". Read the labels on the trendiest skincare available today, and you'll see… Alot of brands lack authenticity. The beauty industry is skilled at targeting people's insecurities for profit by constantly promoting images of people with "perfect skin". Read the labels on the trendiest skincare available today, and you'll see phrases like "blurring and perfecting" or "natural filter", which all imply a need to hide or change our natural skin. Which causes people to feel insecure, which then causes them to buy more products that claim to cause these dramatic changes in skin so that they fit society's beauty standards. It's so clear that the societal pressure of having "GOOD SKIN" is harmful to our overall well-being. GOOD SKIN : SELF CARE exists to change the way we see people with chronic skin conditions and contribute to the well-being of others.