Profile
COOL Creative
COOL® Creative started out as a brand design company; and it has evolved into a fashion line that offers a full range of outerwear, graphic t-shirts, small leather goods, sweat shirts, face masks and accessories that expresses the spirit of the… COOL® Creative started out as a brand design company; and it has evolved into a fashion line that offers a full range of outerwear, graphic t-shirts, small leather goods, sweat shirts, face masks and accessories that expresses the spirit of the movement for social justice. The signature line celebrates the culture and energy of those who have been marginalized in America and abroad. The clothing is designed to educate, embrace and unify people from all backgrounds.
Johanne P. Wilson
Our Story
I bootstrapped this company after working for large design firms as a brand designer for about 12 years. I've spent my life working hard to help others because that's what I watched my mother do her entire life. She's in her late 70's and she still… I bootstrapped this company after working for large design firms as a brand designer for about 12 years. I've spent my life working hard to help others because that's what I watched my mother do her entire life. She's in her late 70's and she still takes care of so many people. I am inspired by her because I see someone who lives with purpose. This business is not just about me and how I can benefit from it. This is about the business being a vehicle for something greater. That greater is about bringing career opportunities to female minority design students, providing supplies & support to survivors of disasters such as the recent Haiti earthquake, representing minority communities in fashion, bringing awareness to social justice issues through art and design.
