Profile
Amore Beauty, LLC
Amoré Beauty is an inclusive online cosmetic retail company based in South Carolina that caters to women of color while aiming to help all women love their own beauty, and enhance what they were naturally blessed with. We currently sell 6 shades of… Amoré Beauty is an inclusive online cosmetic retail company based in South Carolina that caters to women of color while aiming to help all women love their own beauty, and enhance what they were naturally blessed with. We currently sell 6 shades of lip gloss, and our biggest goal with our current and future products is to promote self-love and positive self-esteem.
Amari MerChant
Our Story
I officially founded Amoré Beauty in 2019, but began operating as a lash tech under the business name Amoré Beauty & Lashes in 2018. I'd always known that I wanted to be an entrepreneur. But after working as a lash tech, and traveling MUA for a… I officially founded Amoré Beauty in 2019, but began operating as a lash tech under the business name Amoré Beauty & Lashes in 2018. I'd always known that I wanted to be an entrepreneur. But after working as a lash tech, and traveling MUA for a year and a half, I wasn't happy with my career path. One day, I sat down and began contemplating why I wasn't happy, and what it was that I was searching for because I couldn't seem to find whatever "it" was. I had lost complete sight of my entrepreneurial goals. So, I transitioned the business to Amoré Beauty, eliminated performing beauty services, and initially launched false lashes as our first product. Today, I have launched 6 beautiful lip gloss shades, and I am continuing to work to get Amoré Beauty in the hands of many more beauty lovers.
